Privacy Policy

ZUR DEUTSCHEN VERSION

of Öster­re­ichis­ch­er Agrarver­lag for the design, pub­li­ca­tion and pro­vi­sion of infor­ma­tion to reg­is­tered and unreg­is­tered users of the por­tals of Öster­re­ichis­ch­er Agrarver­lag Druck- und Ver­lags­ge­sellschaft m.b.H. Nfg. KG

This pri­va­cy pol­i­cy serves exclu­sive­ly to ful­fil our oblig­a­tion to pro­vide infor­ma­tion under data pro­tec­tion law. Where ref­er­ence is made below to the fact that we process data on the basis of your con­sent, this pre­sup­pos­es that you have effec­tive­ly giv­en us this con­sent. If con­sent has not been giv­en, we will not do any data pro­cess­ing, for which con­sent is need­ed, of your per­son­al data.

We here­by inform you in detail about

  • who we are and how you can con­tact us;
  • which prod­ucts this data pro­tec­tion and pri­va­cy pol­i­cy applies to;
  • the cat­e­gories of per­son­al data we col­lect and process, the sources from which we obtain data, the pur­pos­es for which we process per­son­al data and the legal basis on which we do so;
  • who we share per­son­al data with;
  • how long we keep per­son­al data;
  • the rights you have in rela­tion to to per­son­al data relat­ing to you that we process.

1. Data con­troller and con­tact

The legal per­son respon­si­ble for this data pro­tec­tion and pri­va­cy pol­i­cy and for any pro­cess­ing of per­son­al data is

Öster­re­ichis­ch­er Agrarver­lag Druck- und Ver­lags­ge­sellschaft m.b.H. Nfg. KG
Sturz­gasse 1a, 1140 Vien­na

You can con­tact us at
Tele­phone: + 43 1 98177–0
E‑mail: datenschutz@agrarverlag.at

2. Scope of appli­ca­tion

This data pro­tec­tion dec­la­ra­tion applies to the fol­low­ing offers:

2.1 To the supply/delivery of our print media

We are the media own­er and/or pub­lish­er of the fol­low­ing print media:

  • Besseres Obst
  • Das Lebens­mit­tel­handw­erk
  • Der Pflanzenarzt
  • Der Winz­er
  • Forstzeitung
  • Garten & Haus
  • Gärt­ner & Florist
  • Zeit für GENUSS
  • Haus & Eigen­tum
  • holzbau aus­tria
  • Holzkuri­er
  • Pfer­dere­vue
  • Reisen Mag­a­zin
  • Steier­mark Genießen

2.2 To our dig­i­tal ser­vices
We oper­ate the fol­low­ing dig­i­tal plat­forms, some of which con­tain areas requir­ing reg­is­tra­tion (marked with *):

2.3 To our e‑mail and newslet­ter ser­vices
We cur­rent­ly oper­ate the fol­low­ing newslet­ter ser­vices:

  • Besseres Obst Newslet­ter
  • Das Lebens­mit­tel­handw­erk Newslet­ter
  • Der Pflanzenarzt
  • Der Winz­er Newslet­ter
  • Forstzeitung Newslet­ter
  • Garten & Haus Newslet­ter
  • Gärt­ner & Florist Newslet­ter
  • Zeit für GENUSS Newslet­ter
  • holzbau aus­tria Newslet­ter
  • Holzkuri­er Newslet­ter
  • Pfer­dere­vue Newslet­ter
  • Reisen Mag­a­zin Newslet­ter
  • Tim­ber-Online Newslet­ter

Our e‑mail and newslet­ter ser­vices are aimed at users and cus­tomers who have sub­scribed to them. The e‑mail address­es of users and cus­tomers are processed for the pur­pose of send­ing reg­u­lar newslet­ters as well as mar­ket­ing e‑mails to them. Each newslet­ter can be unsub­scribed from via a link (“Unsub­scribe from newslet­ter”) in the foot­er of the respec­tive newslet­ter. We use Adobe Cam­paign Stan­dard to send the newslet­ters to our sub­scribers. Adobe Cam­paign Stan­dard holds a Pri­va­cy Shield cer­ti­fi­ca­tion and com­plies with the data pro­tec­tion pro­vi­sions defined there­in.

Adobe assures us and our customers/users that no per­son­al data is stored in the USA. The data stor­age takes place on servers locat­ed in the EU (Ire­land). Adobe pro­vides detailed infor­ma­tion on this here.

You can find data pro­tec­tion infor­ma­tion relat­ing to Adobe Cam­paign Stan­dard here.

2.4 For our web­shops

We cur­rent­ly oper­ate the fol­low­ing web­shops:

In these self-ser­vice web­shops, cus­tomers can buy our prod­ucts (sub­scrip­tions, sin­gle issues, dig­i­tal ser­vices, etc.) and pay via an inte­grat­ed plu­g­in (mPAY24) after reg­is­ter­ing. Var­i­ous pay­ment meth­ods (cred­it card, instant bank trans­fer, Pay­Pal, etc.) are avail­able. The shop sys­tem used is Shop­ware 5, where per­son­al data is stored (e‑mail address, deliv­ery and invoice address, title, first name, last name, VAT num­ber if applic­a­ble, tele­phone num­ber, cus­tomer num­ber, order his­to­ry, login his­to­ry, his­to­ry of com­mu­ni­ca­tion con­tacts, time of reg­is­tra­tion, encrypt­ed access data). Shop­ware 5’s data pro­tec­tion infor­ma­tion can be accessed here.

The per­son­al data entered by the cus­tomer for the pro­cess­ing of pay­ments (e.g. Pay­Pal account or cred­it card infor­ma­tion) are not stored in any of our sys­tems, but are processed direct­ly by mPAY24. You can find data pro­tec­tion infor­ma­tion of mPAY24 here.

2.5 To our e‑paper web­shelves

We cur­rent­ly oper­ate the fol­low­ing e‑paper web­shelves:

For these e‑paper web­shelves, the tool Blät­terkat­a­log of the com­pa­ny Com­into is used. You can access the company’s data pro­tec­tion infor­ma­tion as well as infor­ma­tion on which per­son­al data is stored in the Blät­terkat­a­log tool here.

3. Data cat­e­gories and pur­pose

3.1 Data we do not col­lect

We do not col­lect sen­si­tive (“spe­cial”) cat­e­gories of data about our cus­tomers and ser­vice users. Sen­si­tive (“spe­cial”) cat­e­gories of data we do not col­lect include data about a person’s race or eth­nic­i­ty, polit­i­cal opin­ions, reli­gious or philo­soph­i­cal beliefs, trade union mem­ber­ship as well as genet­ic data, bio­met­ric data iden­ti­fy­ing a nat­ur­al per­son, health-relat­ed infor­ma­tion or data about a nat­ur­al person’s sex life or sex­u­al ori­en­ta­tion. Of course, we also do not col­lect any infor­ma­tion about crim­i­nal con­vic­tions and offences of our cus­tomers and users.

3.2 Data we process and sources from which we obtain data — How do we col­lect data?

  • Via your user data, which you enter your­self in the forms used on our web­sites or in exter­nal sys­tems, which are linked to our ser­vices
  • Via cook­ies (see 7.)

3.2.1 Data col­lec­tion when vis­it­ing the web­site with­out log­ging in

In prin­ci­ple, our online ser­vices can be accessed with­out the user hav­ing to pro­vide any per­son­al infor­ma­tion. In this case, we only store access data with­out per­son­al ref­er­ence, such as the name of the Inter­net ser­vice provider, the source from which the user is access­ing our ser­vices, the IP address (anonymised) and/or the date and time of the vis­it. This data is processed in an exclu­sive­ly anonymised way for the pur­pose of improv­ing our offer of ser­vices and does not reveal in any way the iden­ti­ty of the user.

3.2.2 Data col­lec­tion via forms and web­sites with login

The use of cer­tain ser­vices on our online por­tals requires the user to reg­is­ter; only then does the user gain access to areas requir­ing reg­is­tra­tion. Per­son­al data is also col­lect­ed and processed when the user uses a per­son­alised or inter­ac­tive ser­vice or reg­is­ters for it — for exam­ple, to sub­scribe to a newslet­ter or to par­tic­i­pate in a prize com­pe­ti­tion. In this case, per­son­al data which are nec­es­sary for the respec­tive ser­vice are request­ed. Data are col­lect­ed via:

Con­tact forms
On our web­sites, you can find con­tact forms for your requests. When you use these forms, you can enter the fol­low­ing infor­ma­tion:

  • Per­son­al details (name and title etc.)
  • Con­tact details (e‑mail address, tele­phone num­ber etc)
  • Con­tent of your request (what you would like to tell us)

In accor­dance with the Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR), we use this infor­ma­tion for a fast pro­cess­ing of and response to your request.

Newslet­ter sub­scrip­tion forms
On our web­sites, you can find forms which allow you to sub­scribe to the newslet­ters of the respec­tive online por­tals. When you use these forms, you can enter the fol­low­ing infor­ma­tion:

  • Per­son­al details (name and title etc)
  • Con­tact details (e‑mail address etc)
  • Infor­ma­tion about your busi­ness (com­pa­ny etc)

On the basis of your con­sent, we use this infor­ma­tion to send you newslet­ters con­tain­ing infor­ma­tion on cur­rent indus­try events, edi­to­r­i­al reports pub­lished on our media plat­forms, our own pro­mo­tions and pro­mo­tion­al offers of our cus­tomers via e‑mail. You can revoke this con­sent at any time with­out giv­ing rea­sons and with imme­di­ate effect. We store this data for a max­i­mum of three years after you last con­tact­ed us or until you revoke your con­sent.

Login forms
Some con­tent pub­lished on some of our online por­tals is reserved for sub­scribers who can gain access to this con­tent by enter­ing their per­son­al login infor­ma­tion. The fol­low­ing infor­ma­tion can be entered for the login:

  • User­name (e‑mail address)
  • Per­son­al pass­word
  • Stay logged in (check­box; addi­tion­al cook­ie that stores vis­i­tor cre­den­tials)

We use this infor­ma­tion to ver­i­fy autho­rised access to the con­tent offered and to acti­vate con­tent for use by sub­scribers. If you tick the check­box “Stay logged in”, we set a cook­ie thanks to which you do not have to log in again when you access the web­site lat­er. To pre­vent mul­ti­ple access with one and the same pass­word com­bi­na­tion, the serv­er may per­form a ver­i­fi­ca­tion of the login infor­ma­tion with a time stamp. The user is respon­si­ble for ensur­ing that his/her pass­word and match­ing login name are not acces­si­ble to third par­ties. The user assumes full respon­si­bil­i­ty for all actions tak­en when using his/her login name togeth­er with the pass­word.

The user affirms that the per­son­al data pro­vid­ed by him/her in the course of reg­is­tra­tion are true and cor­rect. The user under­takes to update data on reg­is­tra­tion if nec­es­sary. The oper­a­tor is enti­tled to block or delete the user’s account includ­ing all stored data in the event of a vio­la­tion of the terms of use with­out pri­or noti­fi­ca­tion to the user.

Col­lect­ed data on reg­is­tra­tion may be trans­ferred to third par­ties for the pur­pose of ful­fill­ing legal oblig­a­tions or offi­cial direc­tives by author­i­ties as well as in the case of obvi­ous­ly pre­dom­i­nant legal inter­est (above all for the pur­pose of effec­tive legal pros­e­cu­tion or defence).

Forms in our web­shops and for sell­ing prod­ucts
In our web­shops, there is the pos­si­bil­i­ty to sub­scribe to print and dig­i­tal prod­ucts or buy prod­ucts, which are the­mat­i­cal­ly relat­ed to our mag­a­zines. To com­plete the online pur­chase, you can enter the fol­low­ing infor­ma­tion:

  • Authen­ti­ca­tion details (user­name, pass­word)
  • Details about the desired online prod­uct as well as its scope and order quan­ti­ty
  • Details about you (or your company/department), such as title, first and last name or res­i­den­tial address, billing address if applic­a­ble
  • Con­tact details, such as tele­phone num­ber and/or e‑mail address
  • Details about an alter­na­tive deliv­ery address, if applic­a­ble
  • Details about the desired method of pay­ment and the required infor­ma­tion on pay­ment

We use this infor­ma­tion to quick­ly com­plete and process the pur­chase of prod­ucts from our web­shops. The data you pro­vide is required to ful­fil the con­tract or to car­ry out pre-con­trac­tu­al mea­sures. With­out this data, we can­not con­clude the con­tract with you. There is no trans­fer of data to third par­ties, with the excep­tion of

  • pay­ment infor­ma­tion, which is shared with the pay­ment ser­vice provider for the pur­pose of deb­it­ing the pur­chase price (see 2.4),
  • the deliv­ery address, which is dis­closed to the transport/shipping com­pa­ny com­mis­sioned by us for the deliv­ery of the goods,
  • rel­e­vant data, which is made avail­able to our account­ing depart­ment for the ful­fil­ment of our oblig­a­tions under tax law (we store this data in any case until the ful­fil­ment of the under­ly­ing trans­ac­tions and, beyond that, with­in the frame­work of the respec­tive statu­to­ry reten­tion peri­od).

Forms for the reg­is­tra­tion for ratings/tastings/voting
On some of our web­sites, it may be pos­si­ble to reg­is­ter for ratings/tastings/voting pro­ce­dures. In order to car­ry these out, you can enter the fol­low­ing data:

  • Infor­ma­tion about the prod­uct and its prop­er­ties
  • Details about you (or your company/department), such as title, first name, last name or address
  • Con­tact details such as tele­phone num­bers and/or e‑mail address
  • Details about an alter­na­tive deliv­ery address, if applic­a­ble

Data pro­cess­ing for user sur­veys
We use the LimeSur­vey tool (on-premis­es) to con­duct sur­veys on our prod­ucts or read­er sur­veys on spe­cif­ic top­ics. For this pur­pose, LimeSur­vey not only stores the answers entered by the user, but may also store per­son­al data (non-anony­mous sur­veys). Par­tic­i­pa­tion in sur­veys is gen­er­al­ly vol­un­tary. If per­son­al data is col­lect­ed from sur­vey par­tic­i­pants in a sur­vey form, the sur­vey par­tic­i­pant is here­by informed about the data pro­cess­ing asso­ci­at­ed with the sur­vey.

  • Type of data: Depend­ing on the type of sur­vey, first and last name, e‑mail address, tele­phone num­ber, postal address, LimeSur­vey user pass­word, IP address, time of sur­vey par­tic­i­pa­tion, refer­rer URL or con­tent pro­vid­ed by the user (images, videos, etc.) may be col­lect­ed and/or stored.
  • Pur­pose of data pro­cess­ing: The col­lec­tion of data in LimeSur­vey pri­mar­i­ly serves the prop­er exe­cu­tion of sur­veys and the analy­sis of their results. The col­lect­ed data may also be used by AV-Medi­en for mar­ket­ing pur­pos­es. At no time will per­son­al data be pub­lished. Sur­vey results are anonymised pri­or to pub­li­ca­tion.
  • Legal basis: Arti­cle 13 of the EU’s Gen­er­al Data Pro­tec­tion Reg­u­la­tion
  • Dura­tion of stor­age: up to 3 years after ter­mi­na­tion of the con­trac­tu­al rela­tion­ship or until the user requests dele­tion
  • Dis­clo­sure to third par­ties: As a rule, no data is dis­closed to third par­ties — except in indi­vid­ual cas­es to our con­trac­tu­al part­ners (e.g. in the course of mar­ket­ing cam­paigns) with­in the scope of this pri­va­cy pol­i­cy.

3.3 The pur­pos­es for which we process col­lect­ed data

  • Design, pub­li­ca­tion and pro­vi­sion of online infor­ma­tion con­tent
  • Design, pub­li­ca­tion and pro­vi­sion of online infor­ma­tion con­tent about events and activ­i­ties
  • Dis­tri­b­u­tion of our own and third-par­ty adver­tis­ing in online media chan­nels to finance online media con­tent
  • Main­tain­ing and increase of cus­tomer sat­is­fac­tion and cus­tomer loy­al­ty by organ­is­ing prize com­pe­ti­tions, events and cus­tomer sur­veys
  • Dis­tri­b­u­tion of our own and third-par­ty adver­tis­ing in online media chan­nels, also in per­son­alised form, by tak­ing into account pref­er­ences and user behav­iour
  • Pro­vi­sion of com­mu­ni­ca­tion chan­nels to main­tain the con­trac­tu­al rela­tion­ship
  • Dis­clo­sure of elec­tron­ic iden­ti­fi­ca­tion data of the cus­tomer to adver­tis­ing part­ners in order to enable the con­trolled play­out and eval­u­a­tion of the adver­tis­ing media, by using track­ing meth­ods and the setting/analysing of cook­ies and oth­er iden­ti­fi­ca­tion fea­tures.
  • Embed­ding of third-par­ty con­tent in online media con­tent for infor­ma­tion pur­pos­es
  • Analy­sis of read­er behav­iour and per­son­al pref­er­ences of cus­tomers for the tar­get­ed dis­tri­b­u­tion of adver­tis­ing with the aim of avoid­ing scat­ter­ing loss­es
  • Track­ing of the num­ber of users to doc­u­ment reach, in par­tic­u­lar through Öster­re­ichis­che Web­analyse (ÖWA)
  • Track­ing of user behav­iour to improve ser­vices
  • Con­tin­u­a­tion of one of our offer­ings (print media, dig­i­tal ser­vices, web stores, etc.) if this is con­tin­ued by a poten­tial pur­chas­er or recip­i­ent.

On the legal basis of the (over­rid­ing) legit­i­mate inter­ests of the pub­lish­er, we also store data for direct adver­tis­ing for the fol­low­ing pur­pos­es:

  • Win­ning back cus­tomers as well as acquir­ing new ones
  • Track­ing the num­ber of users to doc­u­ment reach, in par­tic­u­lar through Öster­re­ichis­che Web­analyse (ÖWA)
  • Main­tain­ing cus­tomer sat­is­fac­tion and loy­al­ty

4. Legal basis

Your data will be processed by us on the basis of one or more of the fol­low­ing legal bases. Not all of them nec­es­sar­i­ly apply to you per­son­al­ly:

  • Exer­cise of the free­dom of press, expres­sion and com­mu­ni­ca­tion
  • Because it is nec­es­sary for the ful­fil­ment of the con­tract con­clud­ed between us and the user/customer and/or for the prepa­ra­tion of the ful­fil­ment, i.e. for the car­ry­ing out of pre-con­trac­tu­al mea­sures
  • Because you have con­sent­ed to the pro­cess­ing of data (please note that you can revoke your con­sent at any time)
  • Because the pro­cess­ing of your data is nec­es­sary to pro­tect our legit­i­mate inter­ests, which also include mar­ket com­mu­ni­ca­tion, adver­tis­ing and the trans­fer of per­son­al data in the con­text of the sale or trans­fer of one of our offers (print media, dig­i­tal ser­vices, web stores, etc.), if this is con­tin­ued by a poten­tial pur­chas­er or recip­i­ent for the pur­pose of con­tin­u­ing the offer; as the pro­cess­ing is based on our legit­i­mate inter­est, you have the right to object to this data pro­cess­ing at any time (for more details, see point 10. Rights of the data sub­ject)
  • Because it is nec­es­sary for the ful­fil­ment of our legal oblig­a­tions. In par­tic­u­lar, this also applies to oblig­a­tions rel­a­tive to statu­to­ry reten­tion peri­ods under tax law
  • Because we need to process your data to enforce our legal claims (debt col­lec­tion, etc.)

5. Use of “social plu­g­ins” on the online plat­forms of Öster­re­ichis­ch­er Agrarver­lag

In order to offer users the pos­si­bil­i­ty to post inter­est­ing arti­cles, which were pre­vi­ous­ly pub­lished on our plat­forms, direct­ly on social media chan­nels, some of our plat­forms con­tain plu­g­ins that can be recog­nised as social media but­tons with the logos of the respec­tive ser­vices. If a user access­es one of those ser­vices by click­ing on the respec­tive icon, a direct con­nec­tion is estab­lished with the servers of the respec­tive ser­vice. This way, con­tent pub­lished on one of our plat­forms can be shared direct­ly with the plat­form and inte­grat­ed into the user’s web­site. Öster­re­ichis­ch­er Agrarver­lag Druck und Ver­lags Gesellschaft m.b.H. Nfg. KG does not have any influ­ence over, knowl­edge of and/or access to data col­lect­ed and processed by social media plat­forms. The link­ing of the web­site vis­it to the user’s per­son­al social media pro­file can be avoid­ed by log­ging out of the social media pro­file before­hand.

The fol­low­ing social plu­g­ins are used on our plat­forms:

5.1  Face­book

The facebook.com plu­g­in can be recog­nised by the Face­book logo and is oper­at­ed by Face­book Inc, 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA. When the user uses the ser­vices, a direct con­nec­tion is estab­lished with Facebook’s servers. The con­tent of the plu­g­in is trans­ferred direct­ly to the plat­form and inte­grat­ed by it on Face­book. By using the plu­g­ins, Face­book receives the infor­ma­tion that the user has accessed the plat­form. If the user is logged in to Face­book, Face­book can link the vis­it to his/her Face­book account. If the user inter­acts with the plu­g­ins, for exam­ple by click­ing on the “Like” but­ton or writ­ing a com­ment, the cor­re­spond­ing infor­ma­tion is stored on Face­book. Users can find the pur­pose and scope of data col­lec­tion and the fur­ther pro­cess­ing and use of their data by Face­book, as well as infor­ma­tion on the user’s rights and the set­ting of options for the pro­tec­tion of pri­va­cy in Facebook’s pri­va­cy pol­i­cy.

5.2 Twit­ter

The Twit­ter plu­g­in can be recog­nised by the Twit­ter logo and is oper­at­ed by Twit­ter Inc., 795 Fol­som Street, Suite 600, San Fran­cis­co, CA 94107, USA. If a user clicks on the Twit­ter icon, the web­sites vis­it­ed by the user are linked to the user’s Twit­ter account via the “Retweet” func­tion and thus made known to third users. Users can find out about the pur­pose and scope of data col­lec­tion and the fur­ther pro­cess­ing and use of their data by Twit­ter on the pages Pri­va­cy Pol­i­cy and Set­tings options for the pro­tec­tion of pri­va­cy at Twit­ter. By using this plat­form, the user agrees to the pro­cess­ing of data col­lect­ed about him/her by Twit­ter in the man­ner and for the pur­pose described above.

5.3 LinkedIn

The LinkedIn plu­g­in can be recog­nised by the LinkedIn logo and is oper­at­ed by LinkedIn Ire­land Unlim­it­ed Com­pa­ny, Wilton Place, Dublin 2, Irland. . Vis­i­tors can use LinkedIn’s “Share” but­ton to share con­tent with their LinkedIn con­tacts — from edi­to­r­i­al con­tent to land­ing pages and oth­er pages. Users can find out about the pur­pose and scope of data col­lec­tion and the fur­ther pro­cess­ing and use of their data by LinkedIn on the Data pri­va­cy page on LinkedIn.

5.4 XING

The XING plu­g­in can be recog­nised by the XING logo and is oper­at­ed by XING SE, Damm­torstraße 30, 20354 Ham­burg, Ger­many. Vis­i­tors can use XING’s “Share” but­ton to share con­tent from our web­sites with their XING con­tacts — from edi­to­r­i­al con­tent to land­ing pages and oth­er pages. Users can find out about the pur­pose and scope of data col­lec­tion and the fur­ther pro­cess­ing and use of their data by XING on the XING’s Gen­er­al Terms and Con­di­tions and Pri­va­cy Pol­i­cy pages.

5.5 Pin­ter­est

This plu­g­in is oper­at­ed by Pin­ter­est Inc., 635 High Street, Palo Alto, CA 94301, USA. When the user uses Pin­ter­est, vis­its web­sites or uses an app con­tain­ing Pin­ter­est func­tions (such as the “Pin it” but­ton), Pin­ter­est auto­mat­i­cal­ly receives log data, such as the IP address, the address of the web­site vis­it­ed, the type and set­tings of the brows­er, the date and time of the vis­it, the user’s method of use, infor­ma­tion about the device used by the user and infor­ma­tion about cook­ies. The col­lect­ed data is used by Pin­ter­est to sug­gest suit­able pins and pin­boards to the user and to show per­son­alised adver­tis­ing. Users can obtain more detailed infor­ma­tion on data pro­tec­tion at http://about.pinterest.com/de/privacy- pol­i­cy. By using this plat­form, the user agrees to the pro­cess­ing of data col­lect­ed about him/her by Pin­ter­est in the man­ner and for the pur­pose described above.

6. Inte­gra­tion of con­tent from third par­ty providers

7. Use of cook­ies

Öster­re­ichis­ch­er Agrarver­lag Druck und Ver­lags Gesellschaft m.b.H. Nfg. KG uses cook­ies. Cook­ies are small text files that are trans­ferred to your device when you vis­it our web­sites. They enable the use of our web­sites, make it more com­fort­able and eas­i­er to analyse. We use tem­po­rary (ses­sion) cook­ies, which are nec­es­sary for the oper­a­tion and pro­vi­sion of our web­sites, and ana­lyt­i­cal cook­ies, which help us to col­lect gen­er­al data on web­site use and enable tar­get­ing for the spe­cif­ic dis­play of adver­tis­ing offers on our web­sites. In addi­tion, these cook­ies enable us to recog­nise the user when he/she vis­its the plat­form again (e.g. to save the login sta­tus). If you pre­fer, you can change your brows­er set­tings so that the brows­er informs you about the set­ting of cook­ies, which allows you to accept cook­ies only in indi­vid­ual cas­es. If you com­plete­ly dis­able or reject cook­ies, it is pos­si­ble that you will not be able to use cer­tain func­tions of our web­sites, for exam­ple log­ging in to restrict­ed con­tent or the pur­chase of prod­ucts in our web­shops.

Some of the ser­vices list­ed below may use cook­ies to iden­ti­fy users or use so-called behav­iour­al retar­get­ing. This method can also be used to iden­ti­fy users’ inter­ests and surf­ing behav­iour, which do not take place on this web­site, in order to specif­i­cal­ly tai­lor adver­tise­ments to users. For more infor­ma­tion, please go to the pri­va­cy poli­cies of the respec­tive ser­vices. In addi­tion to any opt-out option offered by the ser­vices list­ed below, users may opt-out of the use of cook­ies by third-par­ty ser­vices by vis­it­ing Net­work Adver­tis­ing Ini­tia­tive opt-out page.

You can change the set­tings regard­ing the stor­age of cook­ies by our web­sites at any time using our con­sent man­age­ment tool. You can also access the tool at a lat­er time by click­ing on the link in the foot­er of the respec­tive web­site.

Some of the ser­vices list­ed in the con­sent man­age­ment tool trans­fer data to the USA. Inso­far as this is the case, the trans­fer is made exclu­sive­ly on the basis of your con­sent in accor­dance with Art. 49 Para. 1 lit. a GDPR. You give your con­sent by mak­ing the appro­pri­ate selec­tion in the con­sent man­age­ment tool, which is dis­played when you access our site. There is no EU ade­qua­cy deci­sion for data trans­fers to the USA, nor does the provider process the data in accor­dance with stan­dard data pro­tec­tion claus­es approved by the EU Com­mis­sion. This means that data trans­ferred to these providers is not pro­tect­ed accord­ing to the stan­dard of the GDPR. The provider is sub­ject to US law and may there­fore be oblig­ed to hand over data to intel­li­gence ser­vices if the rel­e­vant legal require­ments apply. For the data sub­jects, risks exist in par­tic­u­lar due to the more dif­fi­cult enforce­ment of the law, the lack of con­trol over the fur­ther pro­cess­ing or trans­fer of data and the access of gov­ern­ment agen­cies described above. In addi­tion, lan­guage bar­ri­ers can be an obsta­cle to the enforce­ment of the law.

Among oth­ers, we use the fol­low­ing cook­ies on our web­sites:

7.1 Cloud­flare

Cloud­flare is a ser­vice that is nec­es­sary for the deliv­ery of adver­tis­ing con­tent. Cloud­flare com­plies with the data pro­tec­tion pro­vi­sions of the “Pri­va­cy Shield” cer­ti­fi­ca­tion. Cloud­flare does not process any per­son­al data of the users, and no con­clu­sions can be drawn about indi­vid­ual users. You can find infor­ma­tion on Cloudflare’s pri­va­cy pol­i­cy here.

7.2 Google Ana­lyt­ics

By using the online plat­forms of Öster­re­ichis­ch­er Agrarver­lag, the user con­sents to the pro­cess­ing of data about him/her by Google in the man­ner and for the pur­pos­es described above. The user can reject the stor­age of cook­ies in the Con­sent Man­age­ment Tool (cook­ie pop-up) or pre­vent it by set­ting his brows­er soft­ware accord­ing­ly. You can find more infor­ma­tion on Google’s pri­va­cy pol­i­cy here.

We use GA4 prop­er­ties for web analy­sis. In this con­text, Google’s adver­tis­ing func­tions are also used on our online plat­forms (Google Sig­nals). These adver­tis­ing func­tions make it pos­si­ble to deliv­er per­son­alised adver­tis­ing across all Google prod­ucts to users who have con­sent­ed to this. Fur­ther­more, Google Sig­nals enables the detailed col­lec­tion of user loca­tion and device data, which enables Google Ana­lyt­ics to col­lect meta­da­ta about loca­tions (at a city lev­el) and devices (device details) of web­site vis­i­tors and app users. This way, device and loca­tion-based ana­lyt­ics func­tions can be used.

These func­tions only become active if the user express­ly con­sents to the use of Google Ana­lyt­ics in the Con­sent Man­age­ment Tool (CMT). This type of set­ting can be changed at any time in the CMT of the respec­tive plat­form. The Google Ana­lyt­ics reten­tion peri­od of user-lev­el data is set to 14 months.

7.3 Google Adsense

Google AdSense is used on our online por­tals. Google Adsense is a ser­vice of Google Inc. for embed­ding adver­tise­ments in web­sites. Google AdSense uses cook­ies and so-called web bea­cons (invis­i­ble images). These web bea­cons can be used to analyse infor­ma­tion, such as vis­i­tor traf­fic, on these pages. The infor­ma­tion gen­er­at­ed by cook­ies and web bea­cons about the use of the web­site (includ­ing your IP address) and the deliv­ery of adver­tis­ing in dif­fer­ent for­mats will be trans­ferred to Google servers in the Unit­ed States and stored there. Google may share this infor­ma­tion with its con­trac­tu­al part­ners. How­ev­er, Google will not link your IP address to oth­er data stored by you. You may reject the use of cook­ies by select­ing the appro­pri­ate set­tings on your brows­er. How­ev­er, please note that if you do so, you may not be able to ful­ly use all func­tions of this web­site. By using our online por­tals, you con­sent to the pro­cess­ing of data about you by Google in the man­ner and for the pur­pos­es described above. You can find infor­ma­tion on Google’s pri­va­cy pol­i­cy here.

7.4 ÖWA — Öster­re­ichis­che Web­analyse (Aus­tri­an Web Analy­sis)

Some sites of the por­tals oper­at­ed by Öster­re­ichis­ch­er Agrarver­lag Druck und Ver­lags Gesellschaft m.b.H. Nfg. KG are mem­bers of the ÖWA. The web analy­sis of the ÖWA offers a tool for mea­sur­ing stan­dard­ised serv­er-side key fig­ures on the use of online plat­forms and prod­ucts, there­by enabling the analy­sis of inde­pen­dent­ly col­lect­ed, ver­i­fied and thus com­pa­ra­ble data. This data is used to assess the per­for­mance of online plat­forms and prod­ucts as well as media agen­cies. All data is processed anony­mous­ly and no IP address­es are stored. You can find fur­ther infor­ma­tion in the ÖWA’s pri­va­cy pol­i­cy.

7.5 Adver­tis­ing cook­ies (tag-in-tag place­ments)

Tag-in-Tag refers to the type of adver­tis­ing where the adver­tis­ing mate­r­i­al of the adver­tis­ing cus­tomer is not phys­i­cal­ly trans­ferred to the media com­pa­ny in the form of a file. Instead, a script or a client-side call of con­tent from a serv­er, which is not with­in the sphere of influ­ence of the media com­pa­ny, is start­ed. We con­clude coop­er­a­tion agree­ments (order pro­cess­ing agree­ments) with all of our busi­ness part­ners in which we inform them of their oblig­a­tions under data pro­tec­tion law and pro­hib­it the embed­ding of poten­tial­ly harm­ful tags in our web­sites.

7.6 Usage-based online adver­tis­ing with third-par­ty providers / con­sent man­age­ment tool / adver­tis­ing cook­ies

In order to be able to pro­vide adver­tis­ing that is rel­e­vant and tai­lored to cur­rent inter­ests, an attempt is made to make con­clu­sions about cur­rent inter­ests based on the web­site vis­it and surf­ing behav­iour. With this type of ser­vice, our web­sites can use user data to deliv­er adver­tis­ing in the form of ban­ners and oth­er mar­ket­ing meth­ods — pos­si­bly based on the user’s inter­ests. This does not mean, how­ev­er, that all per­son­al data will be used for this pur­pose.

For the pur­pose of retar­get­ing and remar­ket­ing of web­site vis­i­tors as well as for the pur­pose of mea­sur­ing suc­cess, cook­ies from third-par­ty providers (so-called third-par­ty cook­ies) are used and, if nec­es­sary, user pro­files are cre­at­ed under a pseu­do­nym. These user pro­files can be eval­u­at­ed for adver­tis­ing and mon­i­tor­ing pur­pos­es. It is not pos­si­ble to draw any con­clu­sions about a per­son.
As a clas­sic retar­get­ing cook­ie, we use the Face­book pix­el on indi­vid­ual URLs, which trans­fers anonymised vis­i­tor data to Face­book and enables retar­get­ing adver­tis­ing cam­paigns. You can find more infor­ma­tion about the Face­book pix­el here.

Adver­tis­ing cook­ies are used for the fol­low­ing pur­pos­es, for exam­ple:

  • Stor­ing your vis­its to our web­sites to deter­mine your inter­ests
  • Check­ing whether you have clicked on an adver­tise­ment
  • Mon­i­tor­ing the num­ber of vis­i­tors who click on an adver­tise­ment
  • Using third-par­ty ser­vices to dis­play adver­tis­ing tai­lored to your needs, inter­ests or pref­er­ences
  • Deter­min­ing which adver­tise­ments and pro­mo­tion­al tools are effec­tive for us to use
  • Dis­play­ing adver­tise­ments about prod­ucts you have pre­vi­ous­ly clicked on or searched for
  • Mea­sur­ing the num­ber of adver­tise­ments shown so that we do not always present the same adver­tise­ments
  • Show­ing you oth­er inter­est­ing ads based on your usage
  • Eval­u­at­ing which ads you clicked on before buy­ing prod­ucts
  • Deter­min­ing the num­ber of orders placed as a result of ads and their mon­e­tary val­ue

Agency part­ners

Carat Aus­tria GmbH
Dentsu Aegis Net­work Aus­tria GmbH
Dentsu Aegis Net­work Cen­tral Ser­vices GmbH
GroupM OG
HAVAS MEDIA GmbH
Ini­tia­tive Media Werbe­mit­tlung Ges.m.b.H.
IPG Media­brands GmbH
Media 1, Medi­a­pla­nung und ‑einkauf GmbH
Medi­a­Com — die Kom­mu­nika­tion­sagen­tur GmbH
Mind­Share GmbH & Co KG
OMD Medi­aa­gen­tur GmbH
PHD Medi­aa­gen­tur GmbH
Porsche Werbe­mit­tlung GmbH
Pub­li­cis Media Aus­tria GmbH
Reichl & Part­ner Wer­beagen­tur GesmbH
UM Pan­Media Kom­mu­nika­tions­ber­atung und Medi­aeinkauf GmbH
Wave­mak­er GmbH

Dig­i­tal mar­ket­ing and con­sult­ing

Traf­fec­tive GmbH
e‑dialog

7.7 Shops in the por­tals of Agrarver­lag

When access­ing our shops (see 2.4), ses­sion cook­ies are set in order to clear­ly iden­ti­fy the per­son who orders the goods and to enable order pro­cess­ing. Shop users must be logged in to be able to make pur­chas­es. With­out the use of these ses­sion cook­ies, order pro­cess­ing is not pos­si­ble.

7.8 Pop­UpS­mart

We use the tech­ni­cal ser­vice provider Pop­UpS­mart (1777 NW 72bd Ave, Mia­mi, FL33126, USA) for lead gen­er­a­tion and the dis­play of pop-ups and dis­play adver­tis­ing on our online por­tals. This ser­vice provider sets cook­ies and stores per­son­al data such as name, IP address, e‑mail address and date of reg­is­tra­tion on our behalf. This trans­fer takes place in accor­dance with Art. 6 Para. 1 lit. f DSGVO and serves our legit­i­mate inter­est in using a sys­tem to increase reach (see also https://popupsmart.com/gdpr/). To pro­tect your data, we have con­clud­ed a data pro­cess­ing agree­ment with Pop­UpS­mart based on the stan­dard con­trac­tu­al claus­es of the Euro­pean Com­mis­sion.
The use of this ser­vice can be object­ed to via the CMP tool (cook­ie ban­ner). If this is done, the ser­vice is com­plete­ly deac­ti­vat­ed dur­ing the entire time of use of the respec­tive web con­tent. If you con­sent to the use of this ser­vice, addi­tion­al fonts are loaded from Google servers (Google Fonts), where­by the user’s IP address is also trans­ferred to Google.

7.9 reCAPTCHA

Google reCAPTCHA: Google reCAPTCHA may be imple­ment­ed on our online por­tals. This tool is used to dis­tin­guish real peo­ple from bots. It gives users log­i­cal­ly sim­ple tasks to car­ry out so that they can prove their human­i­ty to us. The pur­pose is to pre­vent the mass reg­is­tra­tion of com­put­er bots to our ser­vices, which main­ly takes place in the form of reg­is­tra­tions via online forms. This ver­i­fi­ca­tion also serves to guar­an­tee the secu­ri­ty of our sys­tems as well as the secure stor­age of cus­tomer data shared with us. We cur­rent­ly use reCAPTCHA from Google LLC (Amphithe­atre Park­way, Moun­tain View, CA 94043, USA). You can find more infor­ma­tion about Google reCAPTCHA here.

7.10 LimeSur­vey

LimeSur­vey, the sur­vey tool we use, may set cook­ies to pre­vent repeat­ed par­tic­i­pa­tion in sur­veys.

8. Recip­i­ents of trans­ferred data

8.1 Trans­fer with­in the group

Öster­re­ichis­ch­er Agrarver­lag Druck- und Ver­lags GmbH Nfg. KG is part of a group of com­pa­nies. In order to ful­fil its exten­sive oblig­a­tions, the pub­lish­ing house also makes use of the com­pa­nies affil­i­at­ed to the group in a divi­sion of labour. The pub­lish­er has an over­rid­ing legit­i­mate inter­est in this (recital 48 of the GDPR). The user agrees that his/her data may be trans­ferred to the group’s affil­i­ate AV-HOLDING Beteili­gungs-GmbH for billing, adver­tis­ing and mar­ket­ing pur­pos­es con­cern­ing the media list­ed in point 2. This con­sent may be revoked at any time.

8.2 Trans­mis­sion to exter­nal respon­si­ble par­ties

For the pur­pose of inde­pen­dent pro­cess­ing, files on cus­tomers and inter­est­ed par­ties are shared with third par­ties — based on the legit­i­mate inter­est in adver­tis­ing — inso­far as this is per­mis­si­ble under § 151 of the Trade, Com­merce and Indus­try Reg­u­la­tion Act (Gewer­be­ord­nung). Files on cus­tomers and inter­est­ed par­ties con­tain­ing cat­e­gories of data, which are not men­tioned in § 151 of the Trade, Com­merce and Indus­try Reg­u­la­tion Act, in par­tic­u­lar tele­phone num­bers and e‑mail address­es, are only shared fol­low­ing the con­sent of the data sub­ject. Fur­ther­more, based on the legit­i­mate inter­est in con­tin­u­ing one of our offers after the sale or trans­fer, cus­tomer data is passed on to the cor­re­spond­ing pur­chas­er or recip­i­ent.

8.3 Trans­fer to order proces­sors

We use order proces­sors to pro­vide our ser­vices or to han­dle our busi­ness oper­a­tions. These proces­sors car­ry out the data pro­cess­ing for us in accor­dance with the pro­vi­sions of the GDPR. Most of our ser­vices are pro­vid­ed from Aus­tria. There­fore, data is pri­mar­i­ly stored in Aus­tria as well. Nev­er­the­less, some data is trans­ferred out­side the Euro­pean Eco­nom­ic Area (EEA). We exchange per­son­al data with the fol­low­ing exter­nal com­pa­nies on the basis of GDPR-com­pli­ant order pro­cess­ing agree­ments:

Adobe Sys­tems Soft­ware Ire­land Lim­it­ed: 4–6 River­walk, City West Busi­ness Cam­pus, Sag­gart, Dublin 24, Ire­land
Pur­pose: e‑mail cam­paign man­age­ment, newslet­ter mail­ing and report­ing

COMINTO GmbH, Kloster­straße 49, 40211 Düs­sel­dorf, Ger­many
Pur­pose: Oper­a­tion of shop sys­tem + e‑paper offers

Face­book, Men­lo Park, Cal­i­for­nia, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

Google LLC („Google“), Amphithe­atre Park­way, Moun­tain View, CA 94043, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: Analy­sis of user behav­iour, dis­play of adver­tis­ing

Insta­gram, Men­lo Park, Cal­i­for­nia, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

LinkedIn, 1000 W Maude Ave, Sun­ny­vale, Cal­i­for­nia, USA
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

Pin­ter­est, 550 Bran­nan St, San Fran­cis­co, Cal­i­for­nia, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

Traf­fec­tive, Kas­ten­bauer­straße 2, 81677 Munich, Ger­many
Pur­pose: Inte­gra­tion of third-par­ty pro­gram­mat­ic ads

Twit­ter, Mar­ket Square, 1355 Mar­ket St #900, San Fran­cis­co, Cal­i­for­nia, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

Vimeo, 555 W 18th St., New York, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: Stor­age and pro­vi­sion of videos incl. user tar­get­ing

Xing, Damm­torstraße 30, 20354 Ham­burg, Ger­many
Pur­pose: inte­gra­tion of con­tent via social plu­g­ins, lead gen­er­a­tion via social lead ads

Youtube, 901 Cher­ry Ave, San Bruno, Cal­i­for­nia, USA (Pri­va­cy Shield Mem­ber)
Pur­pose: Stor­age and pro­vi­sion of videos incl. user tar­get­ing

Zim­mel und Part­ner, Wind­mühl­gasse 32/3, 1060 Vien­na, Aus­tria
Pur­pose: Oper­a­tion and sup­port CRM

9. Stor­age peri­od

Per­son­al data col­lect­ed dur­ing reg­is­tra­tion or in con­nec­tion with one of our ser­vices will be stored until with­draw­al of con­sent. Per­son­al data of reg­is­tered cus­tomers will be processed based on the above-men­tioned legal bases for up to 3 years after ter­mi­na­tion of the con­trac­tu­al rela­tion­ship and delet­ed after­wards (in any case the per­son­al ref­er­ence). Per­son­al data of cus­tomers affect­ed by a sale or the trans­fer of one of our offers will be delet­ed imme­di­ate­ly after trans­mis­sion to the pur­chas­er or recip­i­ent and expiry of the rel­e­vant statu­to­ry reten­tion peri­ods.

10. Rights of the data sub­ject

Data pro­tec­tion law grants you, as a data sub­ject affect­ed by data pro­cess­ing, the fol­low­ing rights:

  • Right of access: Upon request, we will pro­vide you with infor­ma­tion free of charge about the scope, ori­gin and recipient(s) of the stored data as well as the pur­pose of the stor­age. Please use the request for infor­ma­tion linked below. In the event of exces­sive requests for infor­ma­tion (more than four times per year), we reserve the right to charge you for the costs incurred.
  • Right to rec­ti­fi­ca­tion: If incor­rect or incom­plete infor­ma­tion is stored despite our efforts to ensure that data is cor­rect and up to date, we will rec­ti­fy them at your request.
  • Right to era­sure: Under cer­tain cir­cum­stances, you have the right to dele­tion of data, for exam­ple in con­nec­tion with an objec­tion or with­draw­al of con­sent or if data has been col­lect­ed unlaw­ful­ly. Pro­vid­ed that the legal require­ments for dele­tion are met (i.e. no legal oblig­a­tions or over­rid­ing inter­ests are in con­flict with them), we will car­ry out the request­ed dele­tion imme­di­ate­ly. Please note that if all of your data is delet­ed from our sys­tems, black­list­ing infor­ma­tion will also be lost.
  • Right to restric­tion: You can also request a restric­tion of data pro­cess­ing for the rea­sons that jus­ti­fy a request for dele­tion. In this case, stored data must remain stored (e.g. for the pur­pose of pre­serv­ing evi­dence), but may no longer be used for oth­er pur­pos­es.
  • Right to object/revoke: You can object to data pro­cess­ing that we car­ry out based on legit­i­mate inter­est. As far as data pro­cess­ing for direct adver­tis­ing pur­pos­es is con­cerned, this right of objec­tion is absolute. Con­sent giv­en can be revoked at any time in writ­ing and free of charge.
  • Right to data porta­bil­i­ty: If you wish to trans­fer per­son­al data dis­closed by you to anoth­er data con­troller, we will pro­vide it in a for­mat suit­able for elec­tron­ic trans­fer.
  • Right to lodge a com­plaint with the Data Pro­tec­tion Author­i­ty: You have the right to lodge a com­plaint with the Data Pro­tec­tion Author­i­ty. A data sub­ject has the right to lodge a com­plaint with a super­vi­so­ry author­i­ty, in par­tic­u­lar in the Mem­ber State of his/her place of res­i­dence, place of work or place of the alleged infringe­ment, if the data sub­ject con­sid­ers the pro­cess­ing of per­son­al data about him/her as an infringe­ment of this Reg­u­la­tion. How­ev­er, you are also wel­come to con­tact us direct­ly at any time.

To exer­cise these rights, please use the con­tact infor­ma­tion as dis­closed under point 1 as well as the data sub­ject rights form avail­able here. Please do not for­get to include the doc­u­ments spec­i­fied in the form: We need to ver­i­fy your iden­ti­ty to pro­tect your data against unlaw­ful pro­cess­ing.

11. Secu­ri­ty

We aim to imple­ment appro­pri­ate organ­i­sa­tion­al, tech­ni­cal and admin­is­tra­tive secu­ri­ty mea­sures to pro­tect infor­ma­tion with­in our organ­i­sa­tion. Unfor­tu­nate­ly, the secu­ri­ty of any data trans­mis­sion or stor­age sys­tem can nev­er be 100% guar­an­teed. If you have rea­son to believe that your inter­ac­tion with us is no longer secure, please noti­fy us of the prob­lem imme­di­ate­ly. The soon­er you let us know, the more we can lim­it any pos­si­ble dam­age.

12. Mod­i­fi­ca­tion of this Pri­va­cy Pol­i­cy

We may revise this Pri­va­cy Pol­i­cy from time to time. Our use of your per­son­al data is always gov­erned by the cur­rent ver­sion, which can be found at https://www.av-medien.com/datenschutz. We will noti­fy you of any changes to this Pri­va­cy Pol­i­cy via https://www.av-medien.com/datenschutz or, in the case of a busi­ness rela­tion­ship with you, via e‑mail to an e‑mail address linked to your account.

Ver­sion of Decem­ber 17th, 2024